reputation

2017 - 2019

Taylor Swift's "Reputation" era, marked by the release of her eponymous album on November 10, 2017, represents an intensely personal and reflective phase in the artist's career. This album is often seen as a response to the public turmoil and controversies that surrounded Swift in previous years, especially regarding her image in the media and on social media.

Musically, "Reputation" features a darker sound, with electronic pop influences and hip-hop elements. Produced in collaboration with Jack Antonoff and others, the album is filled with heavy beats, synthesizers and more aggressive production, reflecting the transformation in Taylor's sound.

The lyrics address themes such as fame, love, betrayal and the struggle for control of one's own narrative. Swift explores the difficulties of being a public figure, disloyalty in relationships and reclaiming her identity. The track "Look What You Made Me Do," for example, is an authoritative manifesto about how she feels about criticism and attacks, while "Delicate" addresses vulnerabilities in a new relationship.

The album was well received by critics, with many praising its production and Taylor's musical evolution.

"Reputation" is also notable for its visual aesthetic, with a dark color palette and imagery that reflects a darker era in Swift's life. The album cover, which features Taylor in a stylized and mysterious look, captured the overall tone of the project well.

The "Reputation" era is often seen as a period of self-discovery and reaffirmation of Taylor Swift's identity, where she refuses to be defined solely by public perception and scandals. This album revealed an artist willing to confront her past and reinvent herself in search of a new beginning.

Photoshoot

Singles

Music Videos

Direction: Joseph Kahn

Release: August 27 2017

Direction: Joseph Kahn

Release: October 26 2017

Direction: Joseph Kahn

Release: January 11 2018

Direction: Joseph Kahn

Release: March 11 2018

Direction: Taylor Swift

Release: March 30 2018

Tour

*concert film temporarily removed from Netflix*

Taylor Swift's "Reputation Stadium Tour" was the support tour for her album "Reputation", released in 2017. The tour began on May 8, 2018, in Glendale, Arizona, and toured several stadiums around the United States, as well as in other countries, until November 21, 2018.

The tour was praised for its spectacular production, including an imposing stage that spanned a catwalk and several areas of the stadium. Visual elements such as fireworks, dancers and an impressive light display contributed to a striking audiovisual experience.

The setlist mixed new tracks from the album "Reputation" with Taylor's previous hits, including hits like "Shake It Off", "Blank Space" and "Love Story". She also delivered emotional and engaging performances, showcasing her evolution as a performer.

The tour's aesthetic reflected the "Reputation" era, with a dark color palette and style elements that evoked an atmosphere of mystery and confrontation. Taylor's outfit varied between glamorous and metallic looks, reinforcing the album's visual identity.

During the tour, Taylor Swift used her social media platforms to interact with fans, offering exclusive experiences and encouraging a strong connection between her and her audience.

The final show of the tour, held in Los Angeles, was filmed and later turned into a documentary, titled "Taylor Swift Reputation Stadium Tour", which was released on Netflix in 2019. The documentary features not only the performances, but also behind-the-scenes and Taylor's emotional experience during the tour.

The "Reputation Stadium Tour" received an extremely positive reception, both from the public and critics. The tour became one of the most profitable in history, grossing over $345 million in tickets, and further solidified Taylor Swift's status as one of today's biggest pop artists.

The tour is often remembered not only for the grandeur of the shows, but also for the way Taylor tackled themes of empowerment and controversy, resonating deeply with her fans. The "Reputation Stadium Tour" became an important milestone in her career, demonstrating her ability to overcome challenges and reinvent herself artistically.